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Filmmakers Taking Their Movies 'On Tour' Rock Band-Style

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Last year, Todd Sklar directed Box Elder, a hilarious coming-of-age college comedy, on a shoestring budget of only $70,000. It immediately found a following in the college town of Columbia, Missouri (where the film was shot on location) playing to sold-out audiences for a month straight. Sklar knew his film could find an audience outside Columbia, but instead of following the standard art-house film distribution model (show at festivals, sell to investors, then get a third-party distributor) Sklar took a cue from the music industry and decided to take his film "on tour" to promote the movie, much like a band would try to promote a new album.