Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

Arts and Entertainment

Filmmakers Taking Their Movies 'On Tour' Rock Band-Style

LAist relies on your reader support.
Your tax-deductible gift today powers our reporters and keeps us independent. We rely on you, our reader, not paywalls to stay funded because we believe important news and information should be freely accessible to all.
5b2c5dc84488b30009281b8e-original.jpg

Last year, Todd Sklar directed Box Elder, a hilarious coming-of-age college comedy, on a shoestring budget of only $70,000. It immediately found a following in the college town of Columbia, Missouri (where the film was shot on location) playing to sold-out audiences for a month straight. Sklar knew his film could find an audience outside Columbia, but instead of following the standard art-house film distribution model (show at festivals, sell to investors, then get a third-party distributor) Sklar took a cue from the music industry and decided to take his film "on tour" to promote the movie, much like a band would try to promote a new album.