Building the ArcLight-Killer: Part the Second
Could it be? Did someone finally out ArcLight the ArcLight?
If one of The Standard hotels built a theater, it would look like the new Landmark. The most accurate way of describing it is “boutique”. The Landmark is all about the visual angles; sloping fixtures light the theaters and give a completely different feeling of space than you would expect for a “mall theater”. Angled walls line the hallways, and an angled ceiling compliments the wine bar. Subtle touches like the blue floor-lighting and illuminated theater thresholds give the place a high-end feel. Clean lines and empty space give the floor plan an open feeling. The over-all experience will have me giving them my ticket dollars.
You can tell this place is built to compete with the ArcLight. It has the same luxury appeal and roster of indie films. Landmark Theatres Chief Operating Officer Ted Mundorf is optimistic:
We have every expectation that the Landmark will succeed in its own right. It's not about "competing" against the ArcLight. Convenience is the real issue -- getting across town is sometimes impossible so having a superior theatre serving the entire west side of LA is going to be extremely well received by a lot of moviegoers.
I caught a film at the new Landmark on Tuesday night and the theater lives up to the hype. A lengthy review of damn near every inch of the new Landmark after the jump…