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Tom Petty, Mumford & Sons And Weezer To Headline New Arroyo Seco Music Festival
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Tom Petty, Mumford & Sons, Weezer and The Shins have been announced as headliners for the inaugural Arroyo Seco Music and Arts Festival. The two-day festival will be held this June at the Rose Bowl Stadium.
Anschutz Entertainment Group (AEG), the company behind Coachella, is organizing the new festival in partnership with the Rose Bowl Operating Company. The city of Pasadena signed off on it back in April 2016, after a whole lot of back and forth. The festival will feature three stages of music, along with curated menus from local chefs.
The lineup was announced in a tweet Tuesday morning:
Hello summer…
— Arroyo Seco Weekend (@arroyosecowknd) March 14, 2017
Arroyo Seco Weekend
Pasadena, CA | June 24 & 25
Passes on sale Monday at 11AMhttps://t.co/E87mmCm6Sx pic.twitter.com/snO1N6ERj0
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Organizers have made it clear that the forthcoming Pasadena festival will be very different from Coachella, and much more family friendly.
"We're not looking for an event like Coachella. Coachella is successful, it's a great event but we want this to be uniquely Pasadena and the people at AEG Goldenvoice understand that," Victor Gordo, president of the Rose Bowl Operating Company and a Pasadena City Council member told KPCC last year. "We want an event that's welcoming to families and to all age groups."
Tickets go on sale Monday, March 20. They range from $125 for a single day general admission pass to $399 for an all weekend VIP pass.
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