Date the boy next door (kinda)
Driving around the eastside we've noticed a bunch of guerilla advertising signs tucked into soft shoulders and median strips curbside: the first was SilverLakeSingles.com. We were vaguely curious, perhaps giving a moment or two of thought to why they hadn't done somethingmore hipster, like pasteups, then reconsidered in light of Sony's backlash. Then we let it go.
They are identical "dating" sites with individual logos for the separate names. But we're not convinced these are actually sites for dating — an awful lot of demographic info is required in order to enter (annual salary, 2 phone numbers, work schedule). And you must supply the best time for the sites to contact you. Sounds like some kind of shady marketing firm to us.
Is your neighborhood represented with one of these creepy sites? We came up empty for Santa Monica, Venice, Echo Park, East LA, Glassel Park, Mt. Washington and Pasadena. We're curious what's inside, but we didn't dare enter.