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Come West, H&M, Come West!

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Last week, Swedish fashion retailer, Hennes & Mauritz, opened yet another H&M store in New York at 59th Street and Lexington Avenue. The H&M chain is admired for offering stylish yet affordable clothes. It's sort of like a European Old Navy.

The Lexington addition makes this, what, the 500th H&M store in Manhattan?

Some LA fashionistas wish Hennes & Mauritz would open a Los Angeles store already. Women's Wear Daily reported on 10/22/04 that the chain has 74 units in the U.S. and has been focused on opening stores in the Northeast and mid-Atlantic regions, Chicago and California. Currently, Manhattan has 16 stores and H&M plans to open two dozen more, while Chicago has four locations. H&M is preparing its West Coast debut with a unit in San Francisco, slated for fall 2005.

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At this rate, only bicoastal Angelenos like the Olsen twins (and they hardly need to shop discount chains) will be able to sample Karl Lagerfeld’s new collection for the chain, slated to be distributed at select H&M stores beginning next month.