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LAist is itching to get our hands on the new iPhone to check it out. We hope they create a commercial on TV that shows the difference between an iPhone and another generic-brand phone...which leads us to wonder, has Apple always acted with a touch of superiority? Take a look at this commercial from 1989 and see for yourself -- and enjoy this week's Lunch Time Video Break Series, which will feature Apple vs. PC commercials for your viewing pleasure, at noon every day this week.