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There are very few companies putting out consistently funnier ads than Jack in the Box. Their latest is a jab at the Angus burger trend that was adopted by Burger King and Carl's Jr., and has recently been picked up by McDonald's.
Instead of following the leader, Jack in the Box decided to promote their Breakfast is the Most Important Meal of the Day campaign, hyping their breakfast-served-all-day advantage, and then they tried their Sirloin Burger is Better than Angus approach. The gist was that Angus sounded like something gross, and it came from the very back of the cow.
In truth Angus is a breed of cattle, not a part of the animal. So Carl's Jr. is suing.
In a lawsuit filed in federal court yesterday, CKE alleges that San Diego-based Jack in the Box is attempting to confuse consumers into thinking that its Angus burgers come from "the rear-end and/or anus of beef cattle by creating phonetic and aural confusion between the words 'Angus' and 'anus.' " In addition, CKE said, the ads imply that sirloin is superior to Angus beef. CKE wants Jack in the Box to pull the ads and air "corrective commercials."
"Jokes are great, but when you lie to someone even with a smile on your face, it's still a lie," said Andrew Puzder, CKE's president and chief executive. - San Diego Union-Tribune
