From Online to Paper: blogdowntown to Publish a Weekly for Downtown L.A.
It's not often you hear about an online publication announcing its transition to print. Because it is -- although hackneyed -- usually the opposite: "print is dying." But that's not true. At all. And to prove that point, downtown's most well-known blog this morning announced that it will begin printing a weekly. blogdowntown Weekly will join LA Weekly and other papers on downtown news racks on Thursday, August 5th. To start, 25,000 tabloid-size, full-color papers will be produced.
The 16-page or so publication will mainly feature calendar and lifestyle content, leaving developing news to the blog, and each month will produce a special edition for the downtown Art Walk, which draws an estimated 12,000 people.
blogdowntown began in January of 2005 when Eric Richardson, now 27, took his computer programming skills (he programmed the blog from scratch), interest in news and Communications degree from USC -- he never took a journalism class -- and combined them as a hobby that followed downtown's renaissance. With the help of volunteer writers, including Ed Fuentes who is now the paper's Creative Director, the site grew and matured over the years, eventually finding its place as a sought-out voice for downtown residents.