Absolut Vodka to Sponsor Walk of Fame Rehab
In a bid to revive the Hollywood stars after years of abuse and being stepped on, Absolut Vodka became the first corporate contributor to a $4-million dollar restoration plan in advance of the Walk of Fame's 50th anniversary in 2010. To recognize Absolut's initiative (and creative marketing tactics?), Leron Gubler, CEO of the Hollywood Chamber of Commerce presented the company with an honorary star near the entrance to the Kodak Theatre. More on the "Friends of the Walk of Fame" project and the condition of the 2,365 stars at the LAT.