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A Look Inside The New Hotel Covell, A Dashing Retreat In Los Feliz
Though the Los Feliz area has long been a hangout for well-heeled creatives, musicians and artist-types, there hasn't been much to speak of in terms of upscale accommodation in the area, save for rental properties via sites like Air BNB or One Fine Stay. That all changed today with the opening of Hotel Covell, a dashing retreat perfect for creatives situated above the similarly named wine bar on Hollywood Boulevard.
Owner Dustin Lancaster — the restaurateur behind local gems like L&E Oyster Bar, Covell, El Condor, Hermosillo, Sidebar and Highland Park Brewery — has made quite the name for himself as an impresario, and now he's trying his hand at the hotel game, opening a stunning five room boutique property in the heart of Los Feliz.
Hotel Covell is housed in what were formerly apartments above Covell wine bar, and it took two and a half years to complete.
"I definitely took years off my life doing this," says Lancaster, describing the challenges of being a first-time hotel builder. "It's by far the most challenging thing I've ever done."
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That's saying a lot considering the hoops one hast to jump through in order to open a restaurant in this town. But after checking out the space before the first guests arrived today, it's evident that was was time well spent.
Every last detail at Hotel Covell will give you apartment envy. Each of the five rooms has a comfortable feel, more like a great bed and breakfast or high-end Air B&B than a hotel. With it's warm 1920s art deco/Spanish vibes, the type of place you'd want to hole up for a few months to work on a novel, contemplate your next creative move or splurge on for a romantic staycation.
The writer's retreat feel is no accident; the concept of the hotel is based on a fictional author named George Covell, and each of the rooms represent a period in his life.
Lancaster tapped Sally Breer of Co-Mingle Design and Shop Class on the bustling York Boulevard to tell that story through design, crafting a space that feels like the Ace Palm Springs meets Chateau Marmont. (The two are neighbors; Hermosillo is on the same block.) Local fabricators helped create custom beds, lighting and upholstery. That homespun feel is felt throughout, carrying through to the food.
Hotel Covell is doing room service from Home State downstairs for breakfast and lunch, and from the kitchens at Covell at night. They also have a variety of local snacks on in-room, including Compartes California Love chocolate bars, caramel corn from The Art of Caramel, Covell's branded bottles of wine, and a Chemex for brewing local coffee -- a welcome touch compared to most hotel's sub-par coffee pots and Keurigs.
Currently room rates range from $245 and up. You can take a tour of the space above.
Hotel Covell is located at 4628 Hollywood Boulevard, Los Angeles, (323) 660-4300)
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