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The Brief

The most important stories for you to know today
  • Data paints a complicated picture
    An American Flag flies at half staff against a dark sky and trees in silhouette.
    U.S. flags fly at half staff following the assassination of conservative commentator Charlie Kirk at Utah Valley University on Sept. 10 in Chicago.

    Topline:

    The Trump administration's claim that domestic terrorism largely comes from the left has flown in the face of data. Federal law enforcement authorities and non-governmental researchers have, for years, found the far right to be the most "lethal and persistent" domestic terrorist threat.

    Why now: A recent report from the Center for Strategic and International Studies (CSIS) posits that a reversal took place in the first half of 2025. It analyzed roughly 30 years of data and found that between Jan. 1 and July 4 of this year, the number of far-left terrorist plots and attacks outnumbered those from the far right.

    What are people saying: The report itself has ignited a firestorm of debate within the field of counterterrorism and extremism research. For many, the conclusions are premature. And ultimately, critics say it does more to reveal the complications around collecting and analyzing data on domestic terrorism than it does to clarify the current state of the problem itself.

    Read on ... for more on what this new report says and what critics are saying is a more complicated picture.

    The assassination of right-wing activist Charlie Kirk has turbocharged the conversation — and fears — around political violence in the U.S. And, more than perhaps any other recent high-profile incident, it has fed claims that far-left extremists are primarily responsible for the worsening environment.

    "From the attack on my life in Butler, Pa., last year, which killed a husband and father, to the attacks on ICE agents, to the vicious murder of a health care executive in the streets of New York, to the shooting of House Majority Leader Steve Scalise and three others, radical-left political violence has hurt too many innocent people and taken too many lives," President Donald Trump said, just hours after Kirk was killed.

    So far, no information has been disclosed that clearly links the man charged with Kirk's killing to leftist groups or movements.

    Still, the Trump administration's claim that domestic terrorism largely comes from the left has flown in the face of data. Federal law enforcement authorities and non-governmental researchers have, for years, found the far right to be the most "lethal and persistent" domestic terrorist threat. Among examples they cite are racially motivated mass killings at an African American church in Charleston, S.C., in 2015, a Walmart in El Paso in 2019, and a grocery store in Buffalo, N.Y., in 2022; and the 2018 massacre at a Jewish synagogue in Pittsburgh.

    But a recent report from the Center for Strategic and International Studies (CSIS) posits that a reversal took place in the first half of 2025. It analyzed roughly 30 years of data and found that between Jan. 1 and July 4 of this year, the number of far-left terrorist plots and attacks outnumbered those from the far right.

    "My hope was to bring some data to the discussion and to try to use the data to understand possible reasons left-wing terrorism might be increasing and right-wing terrorism might be decreasing," said Daniel Byman, director of the Warfare, Irregular Threats and Terrorism Program at CSIS. Byman co-authored the study with Riley McCabe, an associate fellow in the same program.

    But the report itself has ignited a firestorm of debate within the field of counterterrorism and extremism research. For many, the conclusions are premature. And ultimately, critics say it does more to reveal the complications around collecting and analyzing data on domestic terrorism than it does to clarify the current state of the problem itself.

    A claim that left-wing terrorism is rising — but with caveats

    The CSIS study drew from a variety of sources that included information from the Armed Conflict Location & Event Data project, the Anti-Defamation League and media reports. Because there is no public, official, unified and comprehensive database of domestic terrorism incidents in the U.S., researchers who wish to analyze trends are required to assemble their own data sets.

    "There are a lot of ambiguities for really anyone who's trying to code terrorist attacks," said Byman. "Coding" refers to a process by which analysts apply sorting criteria to an incident to determine how it should be categorized. In the CSIS analysis, for example, there was the initial requirement to determine whether incidents even qualify as terrorism.

    "If someone draws a swastika on a synagogue, do you say that's antisemitic terrorism? We tended to focus on risk of life, so that sort of violence would not count," Byman explained. "In a more political context, the arson attacks on Tesla would not count because there doesn't seem to have been any attempt or intent to kill individual people."

    Additional coding happens after analysts compile their lists of domestic terrorism incidents. In this case, Byman and McCabe were interested in focusing on cases that, in their view, could be attributed to right-wing or left-wing motivations. During the first six months of 2025, they coded five instances as left-wing terrorism, and one as right-wing terrorism.

    But Byman said the significance of these findings has caveats.

    "Even the five [left-wing terrorist incidents] we get for the first half of 2025 — let's say that pace continues and it's 10 — that's a small number compared to right-wing terrorism when it was at its peak in recent years," Byman said. "And so the increase to me has to be taken in context."

    In fact, Byman said that while several news outlets ran with headlines that highlighted a rise in left-wing plots and attacks, that was perhaps the less remarkable finding.

    "The decline in right-wing attacks is actually much more striking," he said.

    The single act that the CSIS study coded as right-wing terrorism during the first half of 2025 was the assassination of Minnesota state representative Melissa Hortman and her husband, and the shooting of Minnesota state senator John Hoffman and his wife. Byman surmises the drop-off in frequency of right-wing incidents may be due to a feeling that the Trump administration has operationalized policy objectives, such as increased immigration enforcement, that previously animated violence on the right.

    But several experts within the field of counterterrorism and extremism research have raised concerns about the methodology, conclusions and timing of the study.

    'Five is a really low case number'

    For Amy Cooter, deputy director at the Institute for Countering Digital Extremism, the numbers found in the CSIS study are too small to support any robust conclusions.

    "Five is a really low case number to try to make any kind of inference from and try to say that we're having a major increase in any kind of problem," said Cooter, who co-authored a critique of the report. "Compared to historical data, almost any increase in left-wing violence is going to look like a big jump."

    By contrast, Byman and McCabe's count of right-wing terrorism tallies 144 incidents between 1994 and 2000. That suggests a rate of 12 incidents per six-month period, more than twice what they found in their analysis of left-wing terrorism during the first half of 2025.

    "The primary thing that I'm worried about with that report is how some people are already interpreting that as projecting a real threat from the left, both through the rest of 2025 and through an undefined future period as well," Cooter said. "Not only are five incidents still objectively really small, we know historically we have seen a greater number of incidents that are more reasonably coded as right-oriented."

    Beyond the distortions that may come from small numbers, others have raised additional red flags about the study.

    "There have been methodological concerns that have been aired with that product," said Jacob Ware, research fellow at the Council on Foreign Relations and an adjunct professor at Georgetown University. "I think part of the firestorm has been people pointing out individual cases that are included or are not included."

    The study of domestic terrorism is highly subjective

    From decisions about whether a particular incident should be coded as terrorism, to discerning a perpetrator's ideology or politics, whether those beliefs ultimately motivated the violence, and the extent to which mental health issues factored in — researchers may draw different conclusions. In many cases, those determinations simply cannot be made until court cases begin, and evidence relating to the suspect's background and planning are publicly available. As a result, there's surprising variance when it comes to analyzing domestic terrorism.

    "There's a lot of subjectivity that goes into this," Cooter said. "Basically, it's up to teams of researchers deciding their own criteria for what counts or doesn't [in deciding what goes] into a particular dataset."

    For those reasons, Cooter and Ware said they have different assessments about some of the incidents that the CSIS study included — and excluded — in its analysis.

    "We really need to get statements or justifications, motivations from perpetrators," said Ware. "I don't think we have that in the Charlie Kirk assassination or the Minnesota assassination."

    The Kirk assassination occurred after the time span that the CSIS analysis examined, but Byman said he considers that killing to be "a very obvious example" of an additional act of left-wing terrorism in 2025. Cooter, however, said she believes any coding of the killing, at this juncture, is premature.

    "We're still waiting for more information on the Charlie Kirk shooting, quite frankly," she said.

    Ware also noted that the CSIS study left off incidents that others might call acts of left-wing terrorism. For instance, it excluded the killing of two Israeli embassy staffers outside the Capital Jewish Museum in Washington, D.C., in May. Byman said the CSIS is adjusting how it codes violence committed in the name of Palestinian rights because of particular complexities around that issue.

    The study also left out instances where vandals damaged Tesla vehicles and charging stations. There were several such examples of this during the early months of Trump's second term, when Tesla CEO Elon Musk was heading up the administration's efforts at the Department of Government Efficiency.

    "To me, that might qualify as an act of terrorism, if somebody is using incendiary devices against civilian targets for political purposes," Ware said.

    But the study does count the arson of 11 NYPD squad cars in June of 2025, a case that Ware said would not necessarily have made his list.

    Other high-profile instances of violence, including the murder of the CEO of United Healthcare late last year, and two apparent attempted assassinations of Donald Trump in 2024, are further testing frameworks for analyzing domestic terrorism. In the case of the health care executive, the suspect charged with the killing has been celebrated as a kind of folk hero to some on the left. But little is still known about what might have motivated the violence. With the incidents involving Trump, the motives also remain unclear.

    Byman said it is reasonable and expected that others might arrive at different conclusions about the same events.

    "If you're changing your coding to try to be more inclusive or less inclusive, does it change your general trends?," he said. "And my take would be, no, we still see the relative increase in left-wing [terrorism], we still see the significant decrease in right-wing [terrorism], although the particular numbers, I would say, can vary depending on different legitimate coding systems."

    'Salad Bar Extremism'

    Across the field, counterterrorism and extremism researchers largely agree that in recent years, there has been an increase in violence that may be considered domestic terrorism. Many believe the increase has occurred within both the left and the right. And many agree that it is critical to achieve a firmer understanding of the source of the threat.

    "If, hypothetically, we see 90% of attacks or plots coming from people of a particular political persuasion, it doesn't make sense to evenly divide our resources across the political spectrum," Cooter said, "because that's not going to pick up on the majority of those potential threats."

    But some experts are questioning whether a left-right framework is sufficient to track the evolving nature of violence in the U.S. Former FBI director Christopher Wray often invoked the term "salad bar extremism" to refer to the disjointed assemblage of beliefs that violent actors increasingly seemed to hold. Earlier this year, the FBI established a new coding category called "nihilistic violent extremism" to capture a growing phenomenon of non-ideological crimes. And from a lethality perspective, the deadliest incident so far this year occurred on Jan. 1 when a self-radicalized Islamist perpetrator drove into a crowd on New Years Day in New Orleans, killing 14 people.

    Ware said that for him, the shift in domestic terrorism is better defined by a change in who has been targeted.

    "Terrorism is getting more personal," he said.

    In the past, Ware said, domestic terrorists have tended to aim for higher body counts. He pointed to the 1995 bombing of the Alfred P. Murrah Federal Building in Oklahoma City, which killed 168 people. But recently, Ware said that attacks have been circumscribed to far fewer victims — even when there was the opportunity to kill more.

    "I think one of the really strange cases where you see this very strongly was the Washington, D.C., Capital Jewish Museum murders," he said. "[The suspect] executed two people in the street and then entered his target without launching further violence. ... It was almost like he felt he'd already achieved his goal with just those two pointblank, horrendous murders."

    While the CSIS study has set off vigorous discussion and disagreement about the source of terrorism in the U.S., few believe that it will materially impact policy.

    "The administration is going after anti-fascist groups or networks, movements. That's not really where the violence is coming from," Ware said. "So even if the findings are correct, that doesn't mean the administration is doing the right thing with those findings."

    In fact, since Trump took office in January, some developments have elevated suspicion that this administration may go farther than simply ignoring data. In September, independent journalist Jason Paladino wrote that the Department of Justice appeared to have removed a study that found far-right extremists to be responsible for the most lethal terrorism since 1990. The study is still available through The Internet Archive. The DOJ's Office of Justice Programs did not respond to questions from NPR about this.

    Additionally, in March the Department of Homeland Security discontinued funding for the Terrorism and Targeted Violence project at the University of Maryland. That project was the only publicly available centralized data project collecting information about terrorism and targeted violence in the country. Since 2020, that database has provided information used by professionals in areas of homeland security, school safety and violence prevention.

    In response to an NPR query about the decision to discontinue its funding, a DHS spokesperson said the project had "biased and misleading data practices." It also said it "disproportionately focused on right-wing ideologies while downplaying left-wing extremism."

    Ultimately, as the administration refocuses from terrorism to counternarcotics operations and immigration enforcement, Ware said Americans are increasingly at risk.

    "We are seeing a higher drumbeat of violence across the board and now the onus shifts to the administration to be able to prevent that. And I think that is where the American people should be really concerned," he said. "Whether the violence is coming from the left or the right, the onus is on law enforcement and intelligence agencies to prevent it and to protect the American people. And they are not doing that right now."

  • Photos from the Milan opening ceremony
     A general view of the Olympic flame in the Olympic cauldron designed by Marco Balich next to the Arco della Pace monument in Milan.
    A general view of the Olympic flame in the Olympic cauldron designed by Marco Balich next to the Arco della Pace monument in Milan.

    Topline:

    The 2026 Milan Cortina Winter Olympics kicked off in Milan on Friday evening, local time. Athletes representing over 90 countries march into the San Siro stadium filled with thousands of spectators during the opening ceremony in Milan.

    Read on ... to see photos from the 2026 Winter Olympics opening ceremony.

    The 2026 Milan Cortina Winter Olympics kicked off in Milan on Friday evening, local time. Athletes representing over 90 countries march into the San Siro stadium filled with thousands of spectators during the opening ceremony in Milan.

    The performance paid homage to Italian music, art and culture with tributes to composers, visual artists and films in a colorful spectacle. Performers included Italian actress Matilda De Angelis, American singer Mariah Carey, Italian singer Andrea Bocelli, Italian rapper Ghali and Italian ballet dancers Antonella Albano and Claudio Coviello, among dozens of other dancers.

    Here is a selection of images from the opening ceremony:

    Italian ballet dancers Antonella Albano and Claudio Coviello perform during the opening ceremony.
    Italian ballet dancers Antonella Albano and Claudio Coviello perform during the opening ceremony.
    (
    Wang Zhao
    /
    Getty Images
    )
    Colorful dancers perform under large tubes of paint suspended above them during the opening ceremony.
    Colorful dancers perform under large tubes of paint suspended above them during the opening ceremony.
    (
    Gabriel Bouys
    /
    Getty Images
    )
    Italian actress Matilda De Angelis (center) performs with dancers dressed as the three great masters of Italian opera: Giuseppe Verdi, Giacomo Puccini and Gioachino Rossini.
    Italian actress Matilda De Angelis (center) performs with dancers dressed as the three great masters of Italian opera: Giuseppe Verdi, Giacomo Puccini and Gioachino Rossini.
    (
    Piero Cruciatti
    /
    Getty Images
    )
     Mariah Carey sings during the opening ceremony.
    Mariah Carey sings during the opening ceremony.
    (
    Wang Zhao
    /
    Getty Images
    )
     Performers dressed in the colors of the Italian flag line up during the opening ceremony.
    Performers dressed in the colors of the Italian flag line up during the opening ceremony.
    (
    Piero Cruciatti
    /
    Getty Images
    )
     Members of The Corazzieri, the Italian Corps of Cuirassiers, raise the Italian flag during the opening ceremony.
    Members of The Corazzieri, the Italian Corps of Cuirassiers, raise the Italian flag during the opening ceremony.
    (
    Wang Zhao
    /
    Getty Images
    )
     Two performers are suspended between two large rings.
    Two performers are suspended between two large rings.
    (
    Piero Cruciatti
    /
    Getty Images
    )
     The Olympic Rings are revealed above dancers during the opening ceremony.
    The Olympic Rings are revealed above dancers during the opening ceremony.
    (
    Piero Cruciatti
    /
    Getty Images
    )
     An aerial view of the athletes parading into the San Siro stadium.
    An aerial view of the athletes parading into the San Siro stadium.
    (
    Antonin Thuillier
    /
    Getty Images
    )
     Stoats Milo and Tina, the Paralympics and Olympics mascots, dance before the Olympic opening ceremony.
    Stoats Milo and Tina, the Paralympics and Olympics mascots, dance before the Olympic opening ceremony.
    (
    Ben Curtis
    /
    AP
    )

  • Newly released files reveal ties to organizers
    a man in a black suit and tie stands at a podium with the olympic rings on it next to a big olympic flag
    Casey Wasserman, chairman of the Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games spoke during an IOC meeting ahead of the 2026 Winter Olympics, in Milan, Italy, on Tuesday. Wasserman faces calls to step down after it was revealed that he exchanged emails with Epstein collaborator Ghislaine Maxwell.
    Topline:
    During the first days of the 2026 Milan Cortina Winter Games, the long shadows of Jeffrey Epstein and Ghislaine Maxwell spread to touch the Olympic movement. While in Milan, one of the top organizers of the 2028 Los Angeles Summer Games faced calls to step aside after his emails turned up in the latest tranche of Epstein documents released by the U.S. Justice Department.

    The backstory: There's no indication of criminal wrongdoing in the emails, which were sent more than twenty years ago. But for a prominent figure like Wasserman, who heads an influential sports and entertainment agency, any association with the pair is fraught.

    Maxwell was sentenced to 20 years behind bars in 2022 for conspiring to sexually abuse minors. Epstein died by suicide while awaiting trial in jail in 2019.

    Read on ... for more on how the latest release of documents is casting a pall over the Olympic Games.

    MILAN — During the first days of the 2026 Milan Cortina Winter Games, the long shadows of Jeffrey Epstein and Ghislaine Maxwell spread to touch the Olympic movement.

    While in Milan, one of the top organizers of the 2028 Los Angeles Summer Games faced calls to step aside after his emails turned up in the latest tranche of Epstein documents released by the U.S. Justice Department.

    "I will be in nyc for four days starting April 22...can we book that massage now," wrote Casey Wasserman in an email to Maxwell in the spring of 2003. A few days later, Wasserman said, "The only thing I want from Paris is you."

    There's no indication of criminal wrongdoing in the emails, which were sent more than twenty years ago. But for a prominent figure like Wasserman, who heads an influential sports and entertainment agency, any association with the pair is fraught.

    Maxwell was sentenced to 20 years behind bars in 2022 for conspiring to sexually abuse minors. Epstein died by suicide while awaiting trial in jail in 2019.

    Wasserman has kept a low profile since news of his emails broke. He appeared publicly this week at a gathering of the International Olympic Committee (IOC) in Milan, where he touted progress developing the L.A. Games but didn't take questions from reporters.

    In a statement, Wasserman said he never had "a personal or business relationship with Jeffrey Epstein" and he apologized for his flirtatious exchanges with Maxwell. "I am terribly sorry for having any association with either of them."

    That hasn't quelled the controversy. A growing number of political leaders in L.A. have called for Wasserman to step down from his role as one of the leading public faces of the next Summer Games.

    "Casey Wasserman should step aside immediately," L.A. City Councilmember Hugo Soto-Martinez said in a statement sent to LAist. "Anything less is a distraction and undermines efforts to make sure the Games truly reflect the values of a city that is for everyone."

    L.A. city controller Kennith Mejia, who monitors the city's finances, said on social media that "Los Angeles cannot trust our financial future to someone connected with Jeffrey Epstein and Ghislaine Maxwell." Mejia added that "Wasserman must take accountability and resign."

    Questions of Wasserman's future keep surfacing in Milan as the first sports competitions get underway. IOC chair Kirsty Coventry acknowledged at a press conference Thursday that she's been asked repeatedly about the scandal.

    "Casey has put out a statement. I have nothing further to add on that," she said. Asked about the fact that Wasserman hasn't spoken directly with journalists, Coventry said, "I'll have them come find you guys and have a little chit-chat."

    The head of the U.S. Olympic and Paralympic Committee, Gene Sykes, also faced repeated questions about the matter in Milan on Thursday.

    "Casey's made a statement that reflects the perspective he has on what came to light, when the emails were released, with the rest of the Epstein file," Sykes told reporters. "We have nothing to add to that, his statement stands on its own."

    Sykes went on to voice confidence in Wasserman's leadership. "I have more confidence today in L.A. 28's operational capabilities, its leadership, the quality of what its doing and how well they're executing than I've had at any point of time," he said, pointing to the L.A. bid's strong fundraising.

    A long list of corporate executives, academic leaders, physicians, scientists, politicians, members of European royalty, and others, have been caught up in the Epstein scandal. A growing number of them have resigned, been fired, or been forced to step back from public life.

  • Advertisers playing it safe for this year's game
    two men with shaggy brown hair sit together in a crowd and one is holding up a yellow fork.
    Actors Matthew McConaughey and Bradley Cooper appear in an Uber Eats ad linking football to a humorous food sales conspiracy.

    Topline:

    A dive into the raft of ads airing in the Big Game that were released early, aimed at rocketing around social media to build buzz before their debut Sunday, revealed the typical mix of celebrities, nostalgia, special effects and bold humor we see every year.

    What's new: New in the mix: A few efforts encouraging fans to build their own Super Bowl commercials, including an option from Uber Eats allowing users to make 1,000 versions of celebrity-filled ads and a contest sponsored by Artlist.io, an AI platform for video creation, offering $60,000 for the best subscriber-created spot.

    Read on ... to take a look at some of this year's biggest ads.

    If you're wondering whether it is truly worth the $8 million to $10 million cost per 30 seconds to air a commercial during the Super Bowl, just ask the creative minds behind the pro-Jesus advertising campaign "He Gets Us."

    According to Come Near, the group managing the "He Gets Us" campaign, after airing commercials in three previous Super Bowls, they have seen nearly 10 billion video views, more than 70 million visitors to their website HeGetsUs.com and an awareness of the campaign so high that 40% of adults in the U.S. now know about He Gets Us.

    And they expect that awareness to only expand with their fourth Super Bowl ad this Sunday titled "More," focused on the pressures many feel in modern society to pursue more of everything.

    "There's not a lot of moments like this. … We're looking for moments where people really congregate," says Simon Armour, chief creative officer for Come Near, which has crafted the "More" ad as part of a campaign called "Loaded Words." "We're constantly asking, 'Are we really meeting people where they're at?'"

    Offering a distinctly non-commercial message in the middle of the world's biggest advertising showcase is certainly one way to stand out. But that's only one of the many messages featured in an event that set a record last year — and the year before — as the most watched single telecast in U.S. history.

    A dive into the raft of ads airing in the Big Game that were released early, aimed at rocketing around social media to build buzz before their debut Sunday, revealed the typical mix of celebrities, nostalgia, special effects and bold humor we see every year.

    New in the mix: A few efforts encouraging fans to build their own Super Bowl commercials, including an option from Uber Eats allowing users to make 1,000 versions of celebrity-filled ads and a contest sponsored by Artlist.io, an AI platform for video creation, offering $60,000 for the best subscriber-created spot.

    And, as we have seen in recent years, there's a decided lack of commercials offering any kind of sharp social message. At a time when America seems more divided than ever, most advertisers don't seem keen on spending millions to address the social or political issues of the day.

    Of course, the most impressive messages may not surface until the Big Game itself. But here's a look at some of the most interesting commercials unveiled in advance, offering a look at the bold swings marketers are about to take on the biggest stage in media.

    Best use of a self-deprecating celebrity, Part 1: Raisin Bran's 'Will Shat'

    YouTube

    One of the coolest things in modern pop culture has been to watch Star Trek icon William Shatner morph from an overacting, self-serious stick in the mud into a goofy celebrity who begrudgingly accepts that it's better to play along with his peculiar kind of fame rather than resist it. The 94-year-old comes full circle with this ad for Raisin Bran that deftly spoofs both the result of eating all that fiber, Shatner's roots in science fiction and the scatological word game people likely have played with his last name for eons, introducing him in the commercial as a character named Will Shat. My favorite moment: when he looks over at a pet and asks, "Is that dog a Shih Tzu?" As a bonus, the Shat-man even made news in real life, when paparazzi thought he was eating a bowl of cereal while driving (he was actually posing for a photo shoot.)

    Most touching reference to Big Brother: Ring's 'Search Party: Be a Hero'

    YouTube

    Tell people that video doorbell company Ring can remotely link a bunch of cameras to look for something, and many may wonder if they've stumbled into a George Orwell novel. But show people how Ring cameras can be tasked to help find some of the 10 million dogs who go missing every year — using its new, free Search Party feature — and you have a teary, sentimental spot for the Big Game that pulls on the heartstrings while downplaying any concerns about Big Brother invading their privacy (fear not, Search Party is a program you have to opt into).

    Best argument to Hollywood for using AI: Xfinity's 'Jurassic Park … Works'

    YouTube

    Cool as it is to suggest that one tech geek from Xfinity could have kept all the dinosaurs from escaping Jurassic Park, the telecommunication company went one better in this ad – basically showing the potential for de-aging and computerized imagery in film by creating new scenes for the 1993 movie featuring stars Sam Neill, Laura Dern and Jeff Goldblum. In Xfinity's new spot, they're jogging with herds of dinosaurs and posing for pictures with a T. rex instead of running for their lives. Of course, a happy ending invalidates the film's whole "egotistical man shouldn't meddle with natural ecosystems he doesn't understand" message. But it will probably sell an awful lot of Wi-Fi service.

    Best use of a self-deprecating celebrity, Part 2: TurboTax's 'The Expert'

    YouTube

    Adrien's Brody's over the top antics while portraying a TurboTax expert – despite the company's insistence that the program helps keep taxes "drama free" — is a delicious send-up of his own self-serious reputation. (My fave moment is when he screeches "If there's no drama, then there's no Adrien Brody!") It's almost enough to make you forget the record-setting arrogance of his way-too-long best actor acceptance speech at last year's Oscars ceremony. Almost.

    Best headfake around men's silly sensibilities: Novartis' 'Relax Your Tight End'

    YouTube

    What's the best way to let men know there's now a less, um, invasive way of checking for prostate cancer than the old school finger method? This commercial, featuring football heroes like former New England Patriots tight end Rob Gronkowski and former Tampa Bay Buccaneers coach Bruce Arians urges men to relax their tight end — complete with shots that seem to depict that relaxation — thanks to the invention of a blood test to check for early signs. It's all a bit of cheeky good fun — OK, I couldn't resist that one — aimed at getting men to get over their hangups and get tested regularly for a disease that has an impressive survival rate if caught early.

    Best use of class warfare: Hims & Hers' 'Rich People Live Longer'

    YouTube

    Fresh off a controversy from last year, which found the telehealth company criticized for not being fully transparent about the side effects of its weight loss drugs, Hims & Hers is back with a spot that declares "the wealth gap is a health gap." Rapper and actor Common provides the voice-over for this spot, which shows wealthy people accessing all kinds of treatments and preventive care as the narration notes, "all that money doesn't just buy more stuff — it buys more time." Watching a big corporation spend millions pitching its products as an affordable way to bridge that gap, at a time when medical expenses are one of the leading causes of bankruptcy in the U.S., feels a little odd. But it's also a stroke of genius.

    Best parody of a competitor: Pepsi's 'The Choice'

    YouTube

    This spot, starting with a computer-generated polar bear getting confused after picking Pepsi over Coca-Cola in a blindfolded taste test, works in all kinds of ways. It pokes at Coke's longtime use of computerized bears in its own Big Game ads back in the day while indulging a bit of nostalgia. Extra points for a moment later in the ad that references the infamous Coldplay kiss cam incident and a cool cameo from impish director Taika Waititi.

    Most questionable joke: DoorDash's 'Beef 101'

    YouTube

    In the ad, 50 Cent presents the latest iteration of his beef with Sean "P Diddy/Puff Daddy" Combs as an epic exercise in tongue-in-cheek trolling. He reaches into a DoorDash pouch to pull out a bag of Cheesy Puffs, a pack of combs and a bottle of cognac he says is "aged four years … or 50 months. Who's keeping count?" But I bet Combs, now sitting in federal prison after his conviction on prostitution-related charges, surely is. And those who recall the allegations of sex crimes and abuse which surrounded the Combs trial, might not find a commercial seeking laughs by referencing that traumatic situation to be much fun at all.

    Most shameless pandering to bro culture: Bud Light's 'Keg'

    YouTube

    Football legend Peyton Manning, comic Shane Gillis and musician Post Malone seem mostly wasted in a nonsensical ad featuring an entire wedding party tumbling down a steep hill in pursuit of a single keg that fell off a dolly. Gillis gets the punchline, turning to the camera to say, "I give it a week," presumably in reference to the wedding. I'm betting most viewers forget about this uninspired ad even quicker.

    Best use of a conspiracy theory I might actually believe: Uber Eats: 'Hungry for the Truth'

    YouTube

    This spot continues the concept Uber Eats floated in last year's Super Bowl ad, featuring Matthew McConaughey insisting the NFL organized this whole professional football thing as a ruse to sell more food. This time, he's torturing poor fellow movie star hunk Bradley Cooper — who mostly looks like he just wants to be seen wearing gear featuring his beloved Philadelphia Eagles — pointing out all the NFL players named after food. But when he shows Cooper that the NFL Hall of Fame building looks just like a juicer — gotta say, I was nearly convinced.

  • Two victims have been identified
    A screenshot of a television broadcast showing an overhead view of an accident scene. A fire engine and ladder truck are visible on the scene, along with a police cruiser and multiple firefighters dressed in yellow turnout gear.
    Three people are dead and several others are injured after a woman crashed her car into a 99 Ranch Market in Westwood.

    Topline:

    Authorities have released the identities of two of the three people killed in Thursday's car crash into a 99 Ranch supermarket in Westwood. One of the deceased is 42-year-old woman Deris Renoj. The other is Zih Dao, a 28-year-old man.

    Two of the victims are employees at the Chinese super market, while the third is a customer. Authorities did not release additional details associated with the two names.

    The backstory: The deadly crash happened around noon Thursday, when a sedan driven by a 92-year-old woman rammed into the grocery store on Westwood Boulevard after hitting a bicyclist and losing control of the car. Additional people were injured.

    Go deeper: At least three dead, several injured after car crashes into Westwood 99 Ranch Market