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News

WTF? Detox Center Ad Features Whitney Houston

whitneyhouston.jpg
Whitney Houston via Shutterstock
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A detox center features a memorial for Whitney Houston in a recent advertisement in a film industry publication.The advertisement was on page 8 of Daily Variety, and Franklin Avenue captured a shot of the advertisement for posterity. It's for a "Malibu adjacent," "luxury," 10-day detox center called New Life Institute of California. It offers an "industry discount."

We have the same questions about the advertisement as Franklin Avenue: is there any good reason to feature Whitney Houston in an advertisement for a detox center (even if it was her birthday)? If she was a past client, doesn't featuring a patient who sadly died in the throes of addiction seem like a terrible way to advertise your services?

Even if she wasn't a client of New Life Institute of California, it seems pretty tasteless (even though we've seen this). We sent an e-mail to the company asking about its ad but we haven't yet heard back.

The only good explanation we can think of is if we're mistaking two advertisements for one and this is just a really unfortunate ad placement.