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Few things put me in a state of panic like having to buy gifts for my
tweenage nieces and nephews. No matter what I get them it will be beyond uncool. And we all know it. I have no idea what they're into, what the latest "must haves" are or what the big whoop is about hanging out at the mall all day, but apparently my old ass needs to find out because, according to the fine people holding the Millenial Conference next Wednesday at
UCLA, they're plotting to take over the world:
"By the year 2010, Millennials, born between 1980 and 2000, will outnumber both Baby Boomers and Gen-Xers and will be the most significant consumer sector for the media & entertainment industries.
The Millennials Conference focuses on programming and marketing to this unique generation - one fully embracing a pervasively digital world. Participants will learn what makes this generation tick, and how to deliver the right message to today's teens. How do you design a product or service that will enhance and empower their lifestyles as well as allow self-expression? How do you monetize new viral economies like MySpace, Second Life and YouTube? What new business models are emerging for consumer-generated media?"
The all-day conference will feature panelists from the recording industry, business people, TV people, media experts, Internet smartypantses and even a bunch of youngsters themselves. If you want to connect with the younger generation, be a cool aunt or spend your golden years sitting high atop a big bag of money, I strongly suggest you attend.
VENUE: UCLA's Grand Horizon Room at Covel Commons, Los Angeles, CA
DATE: April 18, 2007