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That's Enough Beef: Lawsuit Against Taco Bell Dropped
This Taco Bell Cheesy Beef Melt has 88% beef, says the chain (Photo by Like_the_Grand_Canyon via Flickr)
A class action lawsuit filed against Taco Bell asked the fast food chain "where's the beef?" and now that lawsuit has been dropped, reports MyFoxLA, after Taco Bell made alterations to their "marketing and product disclosure." At issue was the amount of beef in the beef mix they put in their various menu items; the suit alleged false advertising, claiming that the "meat" was made of more binders and fillers than actual beef.
In response to the suit, Taco Bell stepped up and launched a bold advertising campaign, first cheekily thanking the public for suing them via full-page ads, then using Facebook to share coupons for 10 million free beef tacos.
The suit against the OC-based Taco Bell was brought by an Alabama-based firm. Taco Bell's CEO Greg Creed said that the decision for the lawyers to drop the suit was "a victory for truth over fiction." No money was involved in the termination of the suit.
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