We Dared to Ask Taco Bell 'Where's the Beef?' They Answer With 'Right Here in These 10 Million Free Tacos!'
When a lawsuit was filed alleging Taco Bell was dishonest in their advertising about how much beef goes in their seasoned beef mix, the OC-based fast food giant realized they needed to do some spin control. Their first move was to publish an ad saying "Thank you for suing us." Their next move is to offer 10 million free tacos to their fans, reports the Fast Food Maven.
Loyal customers, your reward for yo quiero-ing the chain's budget-conscious fare and sticking by them no matter what (goes in their meat mixes) is a Facebook fan benefit in the form of a coupon that will have them making "a run for the border" to claim their free food.
Says Taco Bell:
Taco Bell launched the world’s largest free taco offer on Facebook, with the opportunity to thank each of its fans with a free Crunchy Seasoned Beef Taco. The online offer is only available to Facebook members who “Like” the Taco Bell page, allowing each fan access to print the coupon. “Throughout the beef class action lawsuit, the response and enthusiasm from our Facebook community has been overwhelmingly positive,” said Greg Creed, Chief Executive Officer, Taco Bell. “We found it only fitting to reward these 5.4 million fans and a friend with a free taco. It’s our way of saying thanks for their loyalty and support.”
Are you buying Taco Bell's free taco campaign?