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News

Starbucks Wants to Save Bucks; Sorry Decaf Drinkers!

By  Lindsay William-Ross
Published Jan 27, 2009 11:00 PM
Starbucks will stop continually brewing decaf after noon to save money
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If you are a decaf coffee drinker* and you like to grab your jitter-free java at Starbucks, get ready to cut your consumer hours...or up your wait time. The world's largest coffee chain has announced plans to save some bucks--"$400 million by September," according to USA Today--by having brewed decaf sitting ready only until noon. After noon, customers who want a cup of decaf will have to request it and sit tight; a 'bucks spokesperson said "it takes about four minutes to brew up a fresh cup." The stores wind up wasting product by brewing pots of decaf continually since the demand decreases in the afternoon, and these days, even for the coffee maven, saving a few bucks can go a long way. (*Seriously, what's the point?)

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