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So you think you're smarter than McCain?

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When it comes to basketball, anyway. The Republican nominee today unveiled a new feature on his website: compare your picks for the 2008 March Madness tournament with his picks. You can even donate your points to the university of your choice so your school can win. Gimmicky? Absolutely. But brilliant. In order to compare your picks, you must create an account; the only required information is your email address and zip code. That’s golden demographic information for campaigns.

This could the start of an online event-of-the-month on McCain's website. Here’s some suggestions for future months:

April: Celebrate the start of the MLSseason and compare your picks for the year with McCain’s (that’s Major League Soccer, for those of you that only know Beckham as Posh’s husband)

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May: Join one of the first Republicans to acknowledge the green movement by signing a pledge on McCain’s website to observe the League of American Bicyclists’ Bike-to-Work Day

June: In honor of National Cancer Survivors day, submit your idea for health care system reform at an online forum hosted by the McCain website

July: Compare your picks for the 2008 Tour de France to McCain's picks if you support McCain's anti-steroid stance

Plus, submit photos to McCain's website of your 4th of July fireworks (legal ones only, of course)

August: Not to be forgotten as a branch of the military serving in Iraq, log in to McCain's website to sign a letter of appreciation for the often forgotten Coast Guard on Coast Guard Day

Also, not to be overshadowed by either of his TBD opponents, log in to McCain's website to a) commemorate Women's Equality Day celebrating the signing of the 19th amendment (originally signed 8/26/1920) and leave a note in an online guestbook thanking the women who have made a difference in your life or b) commemorate Martin Luther King's 8/28/1963 I Have a Dream Speech by signing an online guestbook pledging to continue to carry out his work

September: Celebrate children returning to school by creating a McCainSpace page for your school to fundraise online for McCain. The school that raises the largest amount wins a pizza party with McCain!

October: Submit your photos to McCain's online costume contest to see who can look scarier than Obamary

Photo by puck90 via the LAist Featured Photos pool on Flickr