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Wisconsin's New State Slogan May Sound Familiar
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STEVE INSKEEP, host:
And today's last word in business is déjà vu. Wisconsin officials have come up with a new slogan to attract tourists and businesses; it's called Live Like You Mean It. That's the slogan: Live Like You Mean It. And if that sounds familiar, it's because it is. The phrase has been used in ads for energy bars, motivational speakers, diet books; even the rum maker Bacardi used that slogan for years.
Some critics are appalled by what they consider a lack of creativity. Wisconsin officials defend the new slogan, though it seems a little odd considering that a state branding platform the governor unveiled last year was called Originality Rules. May be they could adapt some slogans from other states. I Love Wisconsin; Wisconsin is for Lovers; Wisconsin, the Snow Me State; Don't Mess with Wisconsin; Wisconsin, East Cheese or Die. Transcript provided by NPR, Copyright NPR.
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We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
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