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Los Feliz Needs A New Logo

Palm trees at dusk in Los Feliz. (Photo by Chris Goldberg via the LAist Featured Photos pool on Flickr)
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What's in a logo? A lot, actually. A single image can elicit an emotional response, dredging up a host of memories and associations that are linked with the subject. The Starbucks logo, for instance, could conjure memories of that unicorn frappe you had last week, as well as the languid tunes of The Lumineers playing on the speakers.

Now, you'll get your chance to use your creative talents to represent the sunny spread of Los Feliz. As mentioned on its Facebook page, The Los Feliz Neighborhood Council is looking for someone to design a new logo for them:

Dan McNamara, who's the Outreach Committee Chair with the council, wrote to LAist to say that, at this moment, the group isn't committed to any rigid conceptions of what the logo should be. "We plan to engage with a designer to have those discussions, and consider multiple options. Definitely it will include our name (Los Feliz Neighborhood Council) and possibly some Los Feliz specific imagery," wrote McNamara.

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McNamara added that this will not be some volunteer/charity gig. "My goal is to contract a designer, however, this process involves several procedural hurdles, and funding will need to be approved by our Governing Board. We are currently in the exploratory stage of this project," wrote McNamara.

As for the current logo, it looks like this:

(Courtesy of the Los Feliz Neighborhood Council)
Yes, that's the Griffith Observatory peeking out of a wall of greenery. As McNamara explained to LAist, the council was formerly called the Greater Griffith Park Neighborhood Council; the above logo was designed for that council. When the council swapped out "Greater Griffith Park" with "Los Feliz" a few years ago, the logo was given the corresponding change as well. Now, the council wants a completely fresh and new design.

So, what's a neighborhood council, you ask? The city of L.A. has 96 neighborhood councils that operate under the Department of Neighborhood Empowerment. While these councils don't really have legislative power, they are an important advisory board that does outreach and, ideally, serves as a voice of the community. "In terms of outreach in a community, [neighborhood councils] do have access to that," Seamus Garrity, who formerly served as vice chair of the Silver Lake Neighborhood Council, told LAist in a previous article. "If you have a board that is staunchly opposed to a project, that's the outreach you'll have. And if they're not opposed to it, then that's the outreach you get. It depends on who's on the board."

McNamara says the council hopes that interested parties send in their résumés by the end of this week. Check out the above Facebook post for all the information if you're intrigued.

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