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Cash-starved Los Angeles Unified School District may begin selling student eyeballs to the highest-bidding corporate sponsor. World, meet the Hollywood High Shredded Wheats!
LAUSD will meet Tuesday to discuss overturning the district's ban on on-campus corporate advertising in order to raise funds via big biz sponsorship. LAUSD officials say they will not permit direct advertisement on campuses but would allow "logos on everything from lunchroom cafeterias to football fields," reports the Daily Breeze.
Companies selling fast food, soda, tobacco, alcohol or any other product that conflicts with district policy would be rejected in the screening process. According to the Daily Breeze, the plan could raise $18 million a year toward athletic activities and extracurricular programs that might otherwise fall prey to budge cuts.