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LAUSD Education Brought To You By Tampax?
Image mashup by Lisa Brenner
Cash-starved Los Angeles Unified School District may begin selling student eyeballs to the highest-bidding corporate sponsor. World, meet the Hollywood High Shredded Wheats!
LAUSD will meet Tuesday to discuss overturning the district's ban on on-campus corporate advertising in order to raise funds via big biz sponsorship. LAUSD officials say they will not permit direct advertisement on campuses but would allow "logos on everything from lunchroom cafeterias to football fields," reports the Daily Breeze.
Companies selling fast food, soda, tobacco, alcohol or any other product that conflicts with district policy would be rejected in the screening process. According to the Daily Breeze, the plan could raise $18 million a year toward athletic activities and extracurricular programs that might otherwise fall prey to budge cuts.
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You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
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