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LAist Interview: David Kudo, Sushi and Tofu Magazine

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Los Angeles’s vast world of media extends beyond the Los Angeles Times and the LA Weekly to include print publications that cater to myriad local interests and tastes. Among these is Sushi and Tofu magazine helmed by David Kudo. This publication serves as a valuable community resource for food lovers and L.A. residents with an interest in Japan, and provides an additional connection to a country which has had a significant impact on the history and development of our region. Sushi and Tofu is fascinatingly indicative of the "glocalized" world in which we currently live.

1. Age and Occupation

52, President of Sushi and Tofu magazine

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2. What is the mission and purpose of Sushi and Tofu magazine?

Our mission is to promote mutual understanding between Japan and the U.S., and to inform Americans about Japanese culture and food through our monthly magazine.

3. Who is its primary audience. How many readers do you have?

30% of our readers are Causasian, 30% Asian, 20% Japanese-Americans, 10% Latino, and 10% categorize themselves as “other”. We have about 100,000 readers.

4. Why did you start the magazine and how did you choose its title?

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I started the magazine because Americans seem to know little about Japan – I chose "Sushi and Tofu" for the name of the magazine because I think these are two things Americans readily associate with Japan.

5. Where do you find your advertising? Who sells ads in the magazine?

Our advertisers primarily come from the food industry and Japanese companies in general.