For Sale: Naming Rights For (Parts Of) The Hollywood Bowl
Picture it: Your name (or your company's name) up on the box office plaza at the Hollywood Bowl. It can be yours...for a price.
The operators of the historic performance venue, The Los Angeles Philharmonic Association, have been approved to offer naming rights for certain areas of the Bowl, according to ABC7.
The Los Angeles County Board of Supervisors approved the plan Tuesday.
Unlike the home of Major League Soccer's L.A. Galaxy, whose stadium has just been rechristened the StubHub Center thanks to new naming rights, the Hollywood Bowl (thank gawd!) will remain the Hollywood Bowl, and no one's name or logo is going on the ampitheatre's iconic shell.
Donors will be able to put their names on places like the aforementioned box office plaza, the main stage and the conductor's suite.
Money from the naming rights will go towards improvements at the Bowl.