Weird Flavors Like "Drunk Texting" and "Prius" Popping Up At Yogurtland
If you don't think Yogurtland flavors like "taro root" are quite creative enough, one prankster seems to be replacing the froyo chain's flavor signs with fake ones offering sweet treats like "Prius" and "Drunk Texting."
Flavors like those, plus "Check from Daddy" at the location by USC, "Forever 21," and, of course, "Doritos Locos Tacos," have been popping up around the city's Yogurtlands, apparently thanks to L.A. comic Logan Guntzelman, who's been posting them on her Twitter.
The signs look just like normal Yogurtland flavor signs, complete with copy to sell you on the flavors' virtues, such as the "Drunk Texting" flavor:
If you didn't get your fill of this last night, our drunk texting yogurt packs the punch of an 80 proof cocktail blended with chunks of real Smartphones!
Guntzelman has also been posting photos of confused and amused Yogurtland customers trying out the flavors.
So, why Yogurtland? Because it's the last surviving cockroach of the mid-oughts yogurt wars? Because of its easily mocked marketing copy around the stores extolling the nonexistent health value of soft serve ice cream? Or is this just elaborate viral marketing for Yogurtland as they attempt to stamp out their last rival, Menchie's?
We sent Guntzelman a note, but have yet to hear back. Whatever the reason, we hope she does juice bars next.