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Last-Minute Lineup for Valentine's Day Cupcakes

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Encountered this lineup for Vanilla Bake Shop in Santa Monica. The line was 20 stylish ladies deep with a sprinkling of guys. I asked one of the would-be cupcake customers who she was buying cupcakes for and she just said, "A friend." Another customer behind us wondered aloud why there were so many women and not really any guys. I guess women are more apt to buy cute cakes for each other and maybe their significant others while guys rather stick to ye old red roses for their gals.