Glamburger Envy: Wendy's Sells Caviar & Lobster Hamburger in Japan
Well, it's not quite bad as the Douche Burger, but it's pretty darn close.
Wendy's launched a $16 lobster and caviar burger in Japan recently, and it has us wondering: Do we need something like this here in the States? And perhaps more importantly: Would you trust ordering caviar and crustaceans from a fast food joint?
Regardless of our personal feelings on the matter, the market for these sorts of American indulgences is growing, as evidenced by the creation of Wendy's foie gras burger and a burg featuring jamon Iberico, both of which are exclusive to Japan. Each of these burgers also clocked in at $16, which isn't bad considering gourmet burgers here in the States can go for upwards of $20.
According to the LA Times, the chain, along with competitors such as McDonald’s and KFC owner Yum Brands, is betting heavily on foreign expansion.
"It's also taking cues from the onslaught of so-called better burger fast-casual brands in the U.S. Chains such as Five Guys Burger & Fries and Smashburger are among the fastest-expanding quick-service restaurant companies in the country, luring customers with menus that offer value, high-quality ingredients and a premium experience that often includes customization options."
We've seen similar growth with the Los Angeles-based chain Umami Burger, who is quickly nearing world domination. With SBE's commitment to to going international, Wendy's might have even more competition in the glamburger market.