Environmental Media Association Awards Honor Green Hollywood

When it comes to "green" in Hollywood these days, it's not just about cash. Actors, producers, directors, and other industry folk are interested in furthering efforts to improve the environment, and work to make their productions, from content to practice, more eco-friendly.

One group that brings eco-aware celebs and Hollywoodites together is the Environmental Media Association. Last night at the Warner Bros. Studios lot in Burbank they held their 2010 awards, "which recognized individuals, organizations and productions that help increase public awareness of environmental issues," according to the AP (via CBS).

Among the winners announced during last night's eco-friendly ceremony were "Avatar," and "30 Rock," as well as the documentary "Gasland" and longtime eco-activist Ed Begley Jr.'s reality show "Living With Ed." Celebs posed on the "green" carpet, and dined on organic food served on compostable dinnerware.