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Box Office Review: Ass-Kicked!
The smart money had the fantastic Kick-Ass winning the weekend box-office race after a month of promotion and hot buzz. Good thing people can't bet on movie futures yet, because How to Train Your Dragon experienced a strong surge in its third weekend to best all comers. Thanks to a huge amount of screens and the benefit of premium 3-D prices, the DreamWorks kid pic raked in $20M ($158.6M) to edge Matthew Vaughn's hard-R comic book treatment ($19.75M) (of course that could change when Monday actuals come in, but who pays attention to those?) Date Night enjoyed a strong second weekend ($17.3M | $49.2M) to top the disappointing Death at a Funeral ($17M). Clash of the Titans rounded out the top 5 ($15.7M | $132.9M).
Miley Cyrus' frustratingly successful The Last Song added $5.8M to its bloated coffers ($50M) to eclipse the awful Tyler Perry's Why Do I Continue to Make Mediocre Pictures ($4.1M | $54.8M) and the funny Hot Tub Time Machine ($3.5M | $42.5M). The lively Alice in Wonderland ($3.5M | $324M) and the moribund The Bounty Hunter ($3.2M | $60.3M) closed out the top 10. In limited release, The Secret In Their Eyes ($17,600 per venue), Exit Through the Gift Shop ($20,750) and The City of Your Final Destination ($22,000) all enjoyed great debuts. The same can't be said for The Joneses ($2870), The Perfect Game ($1185), The Cartel ($2050) or Handsome Harry ($3375) which all basically floundered.