One year ago, Congress defunded public media. Now that we're 100% community funded, please become a sustaining member or increase your existing membership today.
This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
United Talent Agency Drops Bid for Eponymous Street Signs
Photo by melissssaf via the LAist Featured Photos pool on Flickr
Hollywood agents are notorious for being a bit on the self-important side, and nothing underscored that better than United Talent Agency's recent bid to get ceremonious street signs erected with its name near the agency's new offices in Beverly Hills. UTA is moving from its current location at 9560 Wilshire Blvd. to 9336-9346 Civic Center Drive in the fall, and had put in a request to the city to install signs that read "United Talent Agency Drive."
Now, according to The Hollywood Reporter, the agency has announced that its officially dropped that bid.
At a meeting on May 1, the Beverly Hills City Council criticized the idea of having street signs named after the agency. The Reporter notes:
[Vice Mayor John] Mirisch...expressed concerns that other companies might make similar requests for ceremonial signage if UTA were given the honor, saying: "The question is, will there be a Platinum Equity Square? A Gersh Intersection? Will there be an MGM Way?”
One year ago, Congress voted to defund public media, eliminating a critical $1.7 million from our budget every year going forward. But they couldn’t silence us, and we’re not going anywhere. LAist is now 100% community funded and that means we’re taking our future into our own hands and turning to you to keep local reporting strong.
You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
If this story helped you, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
If this story helped you, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Senior Vice President News, Editor in Chief
