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Arts & Entertainment

United Talent Agency Drops Bid for Eponymous Street Signs

Jessica P. Ogilvie

Published May 3, 2012 11:00 PM

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Hollywood agents are notorious for being a bit on the self-important side, and nothing underscored that better than United Talent Agency's recent bid to get ceremonious street signs erected with its name near the agency's new offices in Beverly Hills. UTA is moving from its current location at 9560 Wilshire Blvd. to 9336-9346 Civic Center Drive in the fall, and had put in a request to the city to install signs that read "United Talent Agency Drive."

Now, according to The Hollywood Reporter, the agency has announced that its officially dropped that bid.

At a meeting on May 1, the Beverly Hills City Council criticized the idea of having street signs named after the agency. The Reporter notes:

[Vice Mayor John] Mirisch...expressed concerns that other companies might make similar requests for ceremonial signage if UTA were given the honor, saying: "The question is, will there be a Platinum Equity Square? A Gersh Intersection? Will there be an MGM Way?”