Support for LAist comes from
Made of L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

Arts and Entertainment

TrustoCorp's Guerrilla Street Sign Improvements Come to Gallery1988

Support your source for local news!
The local news you read here every day is crafted for you, but right now, we need your help to keep it going. In these uncertain times, your support is even more important. Today, put a dollar value on the trustworthy reporting you rely on all year long. We can't hold those in power accountable and uplift voices from the community without your partnership. Thank you.




These may be the kinds of phrases you mumble while driving around Los Angeles wishing the few open parking spots weren't so far away and didn't have $4/hr (incl. Sunday) meters. But what if those six-part, multiple-infraction, day-and-time sensitive parking signs in Hollywood were replaced with something more sensible?

Support for LAist comes from

Last spring, NYC-based artist(s) TrustoCorp did exactly that, posting street signs with phrases such as "BROKE is the new BLACK" on downtown Manhattan streets (summarized by this brilliant middle-finger map).

TrustoCorp decked out Gallery1988 last weekend with a wall of signs as well as an installation of collages and mock-brands subvertised for the helplessly vain, paranoid, and foreclosed-upon American consumer. TrustoCorp skipped town early Monday but left behind prints available for purchase at Gallery1988. And who knows... keep an eye out for copycats (and send in pics to our photo pool)!

Most Read