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This Sunday in Rock in Austin - The LAist SXSW Bash

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It was a toss-up for the headline of this story. I was saying it should be "Golden AX Wins the LAist Rock at SXSW Contest", but the marketing team kept saying, "Look at the poster, you drunken fool! That's not Golden AX. That's Rocket! And look at the picture on this post! Rocket! Plus you haven't told anyone that LAist is not only going to represent at the biggest film / music / Interweb mashup in the entire world, but we're going to be there in a big big way. Brag a little, boy,"

And of course they're right. But I wouldn't call it a mashup. It's like the best drunken rock convention ever, that just happens to have a great opening act of dot-com coolness during the only film festival I ever end up at.

LAist are big fans of Room 710, a sweet club on Red River, a block off 6th. And only because of Asher, the owner of the club, were we able to swing a jam-packed night of rock for your SXSW-attending ass. And we're passing that luck over to you!

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While it might appear that the evening will be a showcase of up-'n-coming new music (that you'll be bragging about years from now: "I saw them for free, bitch!"), it will secretly be a tag team battle royale between two Austin bands and two LA bands.

From Austin, we have the sweet sounds of Quiet Company and the metal riffs of Blackholicus. And from here in LA we've got Golden AX and LAist favorites Rocket.

After the jump, check out the kickass poster created by bloopy...