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The Oscars Will Be Coming to You Live From the Kodak Theatre Hollywood & Highland Center
Kodak Theatre / Shutterstock.com
If you tune in to the 84th Annual Academy Awards tomorrow, you might recognize the venue but you may not recognize the name. The awards will be taking place at the same place that they have for over a decade but announcers won't be calling it the Kodak Theatre any longer.
"It will be live from the Hollywood & Highland Center in Hollywood, California," Tom Sherak, president of the Academy of Motion Picture Arts and Sciences, told ABC7. "That's what the landlord has asked us to do and we're going to do it."
A bankruptcy judge recently approved Kodak's request to get its name taken down from the theatre, which cost the ailing film company $4 million dollars a year. At the time, the landlords complained that they wouldn't be able to take down the name in time for the awards, but City News Service reports that some of the name references have already been covered up (dear readers: if you're in the area today and have a chance to snap a photo, please send it our way!).
The New York Times had the most fun with this tidbit of information: "Exactly Where Are the Oscars Taking Place? The Mall" Yeah, pretty much. We're only bummed Eric Garcetti wasn't able to come up with a new name.
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You come to LAist because you want independent reporting and trustworthy local information. Our nonprofit newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our communities. We are free to follow facts wherever they lead and to hold power to account without fear or favor. Our only loyalty is to our readers and listeners and our mission: to inform, engage, and strengthen Southern California’s communities.
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