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The New Mazda3 Rolls Into New York With XBox Launch And Concert From Metric

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The immensely popular Mazda3 got a splashy welcome for its new 2014 model. A rich metallic red hatchback was unveiled at a loft party steps away from the High Line in Chelsea on Thursday night, followed by a killer set by indie veterans Metric. And for those who couldn't make the party, the vehicle's debut was also streamed live on Xbox.