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This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

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Some around town feel that it’s hip to dislike KCRW, but this LAist is a fan. It was the music programming that got me at first, but nowadays I’m sure that I listen to as much or more of the news and talk programs as I do the music. Plus, what with the internets and podcasting that all the kids are into these days, I can listen to any show any time I want.

There are plenty of other radio stations I listen to, but I get the most out of KCRW. Music recommendations, upcoming live shows, restaurant and cooking ideas and news programs that are actually informative are just some of the reasons I listen.

Because I get so much out of the station, I don’t have a problem when they have a pledge drive every six months. It’s weird, but I actually enjoy listening to the drive. From what I understand, most people who subscribe enjoy the pledge drive and those who don’t tend to be the complainers.

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If you’re reading LAist, you probably enjoy this town and all it has to offer. One of the ways to take advantage of the sprawling metropolis that is L.A. is to listen and subscribe to KCRW. You’ll hear about all kinds of things that are of interest to locals, as I’ve mentioned above and as a subscriber, you’ll have access to even more.

Subscribers can win tickets to shows and events all over town. I’ve been to wine tastings, plays and rock shows all by calling in to the station with my member number when they do giveaways.

If you listen closely during the drive, you can also get great premiums such as meals, spa treatments, hotel stays and gift certificates to many different stores as part of your membership. In addition, if you subscribe for $50 or more, you’ll get their “Fringe Benefits” card, that gives you discounts all over town. I use mine regularly at Loteria at the Farmers Market, Skylight Books and American Apparel.

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Also, if you subscribe during the drive, you’ll get into a bunch of drawings. While the vacations and cars are great, the daily sweepstakes they’ve offered for the first three days of the drive is something that I’m sure will entice many: An Apple iPhone with two years of service included. For better odds, subscribe on the weekend when they get fewer calls.

You can subscribe online or tune in at 89.9FM for most of the L.A. area or check the map for your local station.

Now before you write in to complain that you like KPCC better or KPFK deserves more support or that you watch Huell Howser on KCET, rest assured that LAist will be here to support all our local listener and viewer supported radio and TV outlets. Now you should pull out your wallet and do the same.

Images via KCRW