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Potter Eve in LA

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Rumour has it that the latest chapter in the Harry Potter saga, "Harry Potter and the Half Blood Prince," goes on sale Saturday, July 16th.

We wonder if the release date for the new flick "Charlie and the Chocolate Factory" was deliberately set to coincide with this most auspicious date. This LAist just realized that the media and hoopla that's developed around Harry Potter perfectly matches the mania depicted in the "Charlie" book and films over the chance to win a golden ticket to visit Willy Wonka's factory.

Speaking of film adaptations, the Aero Theater in Santa Monica is screening all three "Harry Potter" films as part of the book launch.

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Friday, July 15 - 8:00 PM
HARRY POTTER AND THE SORCERER'S STONE, 2001, Warner Bros. 152 min. Party following at Every Picture Tells A Story (1311 Montana Avenue). The new book Harry Potter & The Half Blood Prince, will be available at midnight at the bookstore.

Saturday, July 16 - 7:30 PM

Sunday, July 17 -- 5:00 PM
HARRY POTTER AND THE PRISONER OF AZKABAN, 2004, Warner Bros., 141 Zachary Koretz, member of the Magic Castle, Hollywood, will mystify, amaze and astonish viewers before the screening.

Click on the link for info on Potter release parties at bookstores around town: