This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today.
This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Scam into NAMM
NAMM (National Assocoiation of Music Merchants) holds an annual convention in Los Angeles. For a few years it was held at the Los Angeles Convention Center, but soon moved back to its home at The Anaheim Convention Center. There are over 1500 exhibitors, who are there launching new products, hosting signings, and organizing jam sessions. The thing about NAMM is that it is not open to the public--not for any price. It is industry only. So it is common practice to hit up friendly guitar shop owners, PR reps, and your sound guy's second cousin to try to get a pass. Last year press passes were only given on site. You had to show up with proof of past NAAM coverage and didn't even know if you were in until you had already hassled with driving and parking.
Notable unveilings last year included the Paul Vo Collector Edition Moog Guitar, the Kind of Blue limited edition snare, and Native Instruments’ Maschine synthesizer - “a next generation groove production studio that combines hardware and software”. From this point on I am dedicating my life to groove production.
That's just the daytime "official business." At night the joint is really hopping, with venues and hotels surrounding NAMM hosting industry parties and concerts (where the instruments can be highlighted). In years past we have seen performances by the Funky Meters, Alice Cooper, Slash and Uriah Heep.
Enjoy this photo essay from the 2009 NAMM show and get into the mood for some serious groove production!
You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief
