Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

Arts and Entertainment

Scam into NAMM

Before you read this story...
Dear reader, we're asking for your help to keep local reporting available for all. Your financial support keeps stories like this one free to read, instead of hidden behind paywalls. We believe when reliable local reporting is widely available, the entire community benefits. Thank you for investing in your neighborhood.

NAMM (National Assocoiation of Music Merchants) holds an annual convention in Los Angeles. For a few years it was held at the Los Angeles Convention Center, but soon moved back to its home at The Anaheim Convention Center. There are over 1500 exhibitors, who are there launching new products, hosting signings, and organizing jam sessions. The thing about NAMM is that it is not open to the public--not for any price. It is industry only. So it is common practice to hit up friendly guitar shop owners, PR reps, and your sound guy's second cousin to try to get a pass. Last year press passes were only given on site. You had to show up with proof of past NAAM coverage and didn't even know if you were in until you had already hassled with driving and parking.

Notable unveilings last year included the Paul Vo Collector Edition Moog Guitar, the Kind of Blue limited edition snare, and Native Instruments’ Maschine synthesizer - “a next generation groove production studio that combines hardware and software”. From this point on I am dedicating my life to groove production.

That's just the daytime "official business." At night the joint is really hopping, with venues and hotels surrounding NAMM hosting industry parties and concerts (where the instruments can be highlighted). In years past we have seen performances by the Funky Meters, Alice Cooper, Slash and Uriah Heep.

Enjoy this photo essay from the 2009 NAMM show and get into the mood for some serious groove production!