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Meet Jon Hershfield: Founder of IsGoodMusic (Music Without Pretense)

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Photo by Benjamin Hoste/LAist

Some would argue that trying to get a grip on the scope of the Los Angeles music scene is an impossible task. By the time you finished listening to every single band in Los Angeles county, half of them would be broken up and like a cacophonous hydra, a whole new generation of music would have sprouted while your back was turned. Few people attempt this daunting feat, and those who do seem to possess crazy, masochistic tendencies (myself included).

Fortunately for you, we have one such editor who undertakes that insane quest daily (namely Mr. Joshua Pressman) but should Tonight in Rock not fulfill all your needs, and you want a radio station that plays all local Los Angeles bands all the time...Jon Hershfield has the the website for you. Founder of, Hershfield has set out to find the diamonds in the rough that are lying right under our noses. The website provides a social networking site for bands, a radio station with interviews, and a up-to-date calendar on all the local gigs that are worth catching. We caught up with Jon Hershfield recently and asked him how it was going.