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LAist Interviews Laura Meyer, CEO of

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The future of toy cars? The H-Racer is the smallest hydrogen powered car in the world. All photos courtesy of The Ultimate Green

LAist had a chance to talk with LA-resident and "green-shopping" expert Laura Meyer, founder and CEO of the recently launched Meyer took the time to share her green gift picks and shopping tips and fill us in on what to expect for green products in 2009.

What lead you to start The Ultimate Green

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There were a few inspirations. First off, as a green columnist who has written about everything from remodeling green to greening kids back-to-school supplies I have been researching green products and brands for a while but was never able to find the ones I liked in one place. Also, I have spoken at a number of green-themed events and, living in a progressive city such as Los Angeles, I found that my typical audience had embraced the concept of going green but beyond buying organic food, had a lot of questions about other types of green products- what to buy, why and where to shop.

It seemed to me that there was a need for a green superstore of sorts and that is what I sought to create. I say superstore because that's often these days the way people shop. We all lead busy lives and everything in one place means convenience. So our tag line is "Your One-Stop Green Shopping Destination." My company has launched with a lot of products in many high-demand categories and there is a lot more to come.