There's Going To Be A Comedy Series About Juicy Couture's Founders
If you miss the velour tracksuits of the early 2000s, there's going to be a TV series about the brains behind Juicy Couture and how they built their fashion empire. Actress Mila Kunis' Orchard Farms Productions is partnering with Gossip Girls producers Josh Schwartz and Stephanie Savage of the Fake Empire production company on a new show called Made In LA, Deadline reports. It's a half-hour comedy about Pamela Skaist-Levy and Gela Nash-Taylor, the founders of Juicy Couture. The show will be based on the pair's memoir, The Glitter Plan.
As the story goes, Skaist-Levy and Nash-Taylor became friends while working at a fashion boutique in Los Angeles. They decided to go into business on their own after having trouble finding a fitted T-shirt they liked. They didn't start with a sophisticated storefront, but instead, turned Nash-Taylor's one-bedroom apartment in Hollywood into their shop, spending only $200 to get started. The company's best known item is probably their velour tracksuit, which garnered attention after Madonna wore a custom tracksuit the pair sent to her. Hopefully, the show will go into anecdotes mentioned in The Glitter Plan, like "the time robbers stole 1,000 pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity business."
Liz Claiborne (now Fifth & Pacific Companies, Inc.) ended up buying Juicy Couture in 2003. An article from the New York Times in 2003 called the track suits "the fashion uniform for Beverly Hills folk," and "a casual attitude mixed with girly glamor." In 2013, Fifth & Pacific sold the brand to Authentic Brands Group for $195 million. If you want Juicy Couture these days, you can currently buy the line at Kohl's.
Nash-Taylor and Skaist-Levy would ideally like to be played by Rooney Mara and Jennifer Lawrence, but there's no word on who will be cast yet, according to WWD. The show will air on Freeform, formerly called ABC Family.