Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

Arts and Entertainment

How to Say Goodbye to LA: Giant Dear John Billboards

Before you
Dear reader, we're asking you to help us keep local news available for all. Your financial support keeps our stories free to read, instead of hidden behind paywalls. We believe when reliable local reporting is widely available, the entire community benefits. Thank you for investing in your neighborhood.

Image via Adios LA

Image via Adios LA

Jon Jackson is moving to New York and he'll miss Los Angeles a lot. Certain streets in particular. So how does a Creative Director say goodbye to LA? With huge billboards, an online tracking campaign and an iPhone wallpaper offering, of course.Jackson has designed several billboards documenting his break-up with Los Angeles. Taglines include: "I Love You LA. I'm Just Not In Love With You" and "Los Angeles, I Think We Need to See Other Cities." You can view the artwork on Jackson's site and check out other in-situ photos at Curbed LA.

The artwork went up a week ago and folks are starting to ask more questions ("what's up with these boards and who is behind them?") after the initial announcement. Since the url to the Adios LA site is uber tiny and difficult to see as you whiz past the billboards while driving, we thought you'd want to know. And now: you know.

Support for LAist comes from

Up until January 15th, you can use the site to track Jackson's Dear John letters to Los Angeles and seek out billboards on Lincoln Blvd, Highland Ave, Olympic Blvd, Venice Blvd and Beverly Blvd. You can also check out the designs that didn't make his self-directed public art installation cut and download your favorite street's billboard as wallpaper for your iPhone.

No details have been shared on the cost to stage such an elaborate goodbye.