Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

Arts and Entertainment

Hidden Cash Is Back With A Scavenger Hunt This Weekend In Santa Monica

Stories like these are only possible with your help!
Your donation today keeps LAist independent, ready to meet the needs of our city, and paywall free. Thank you for your partnership, we can't do this without you.

Remember Hidden Cash? The sensation that made people do insane things, like tear up a park or run into traffic for as little as $20? If you're in the mood for possibly sifting through the sand for some spare cash, you may want to hit the beach this weekend in L.A.On Sunday afternoon, Hidden Cash will be at the Santa Monica Pier with a $1,000 prize. Unlike previous iterations of the scavenger hunt, you'll have to RSVP on Facebook, and organizers say the pot could get bigger if more people RSVP.

Hidden Cash already hit downtown San Diego this past Saturday, and organizers have been planting small amounts around Santa Monica in anticipation of Sunday's event.

Support for LAist comes from

Come on! Santa Monica? Like that place needs any more money.

The last wave of Hidden Cash drops were the brainchild of Jason Buzi, a millionaire real estate investor from the Bay Area. This time, though, it's simply a startup marketing scheme.

The blog of EvoNexus, a tech incubator space in Santa Monica, explains it all: the Hidden Cash drops are part of the launch of an augmented reality app known as Metaverse. It's currently unclear how Metaverse will be incorporated into the cash hunt, but we're certain it will be revealed if you appear at the hunt on Sunday.