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Eco-LA to Present "ReVisions"

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In 2004, artist Peter Schulberg learned that literally tons of advertising billboards were being dumped into landfills every month. His solution to dealing with all this waste was rather novel: recycle those billboards into art. On Saturday night, the newest exhibition of these pieces is unveiled at Eco-LogicalART. Fifteen local artists have created pieces that will eventually be mounted as billboards across the city.

Based on existing traffic patterns, it's estimated that 750,000 people will see these billboards in the first day, making it one of the largest public art exhibitions in LA history. By comparison, more people will see this "renewable imagery" billboard art project in one hour than attend the Getty Museum in a week. One of the artists participating is Jon Nimetz. I had a chance to speak with him about it this week. After the jump!