Box Office Review: Enchanted, uh, enchants!
To no one's surprise, Enchanted handily won the weekend box-office crown. Though early estimates ranged as high as 58 million dollars for the 5-day holiday weekend, the actual returns were a still robust $50.048M. Excellent word of mouth and a strong appeal to families should ensure that the Disney fantasy flick continues to do good business during the Christmas season. Speaking of which, This Christmas surprised somewhat with a strong $27.1M since its Wednesday opening. Are African-American churchgoers the new hot demo?
Beowulf slipped to a disappointing third in only its second weekend, adding $16.2M ($56.3M). Hitman was fourth with $13M in its debut followed by hold-overs Bee Movie ($12M/$112M) and Fred Claus ($10.7M/$53M). August Rush failed to score in its first week, managing only a $9.4M take ($13.3M) while American Gangster is still going strong after a month, hauling in $9.2M ($115.7M). The Mist was the latest bomb from the Weinstein Brothers ($9M/$13M) while No Country for Old Men is a certified hit for the Coens ($8.1M/$16.6M).
Photo courtesy of Disney