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Box Office Review: Vampires Reign!
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To no one's surprise 30 Days of Night toppedthe box office this weekend, though its 16 million dollar take hardly qualifies it as a hit. Year-over-year, it is the fifth down weekend in a row and relief doesn't appear to be in sight for a few more weeks when American Gangster and Bee Movie should pull some asses into seats. Tyler Perry's Why Did I Get Married? held up fairly well in its second weekend, adding $12.1M to raise its cume to a highly profitable $38.8M. The Game Plan was also strong ($8.1M, $69.1M) and may actually break $100M.
Michael Clayton is holding up well after its disappointing opening ($7.1M, $21.9M). Looks like the familiar story of an adult audience waiting around to see a movie. Despite good reviews, Gone Baby Gone disappointed with an underwhelming $6.0M and a weak per-theater average ($3502). The Comebacks did similarly sub-par business, only scoring $5.8M in its debut. After that, it was We Own the Night ($5.5M, $19.7M), The Nightmare Before Christmas in 3-D ($5.1M), Rendition ($4.1M) and The Heartbreak Kid ($3.9M, $32.1M).
The limited release crowd was fairly flat. Ironically, only the long-delayed Wristcutters: A Love Story showed any life, averaging $12,800 per venue. Things We Lost in the Fire ($1404 per), Sarah Landon and the Paranormal Hour ($499), The Ten Commandments ($578), Reservation Road ($2830) and O Jerusalem ($300) should all vanish quickly considering their lackluster numbers. Too much product in the marketplace.
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