This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Budweiser is really proud of their new innovation: a can that's made in the shape of a bowtie. But we can't quite figure out what the appeal is, unless they are just really into Justin Timberlake, because the new can actually holds less liquid than it's previous incarnation. Is it just that customers will be forced to drink less of their sub-standard lager?
All joking set aside, the company has been after this new design for quite some time. The shape of the can is meant to mimic the bow tie that's been on their classic can of beer for ages. Says SPCR:
The new design — which mirrors Budweiser's iconic logo since 1956 — has been in development since 2010, and major equipment investments were made at its can-making facility in Newburgh, N.Y. to facilitate the 16-step creation process.
But are we missing something here? We'd rather opt for the new topless beer cans with fully removable tabs debuted by Sly Fox earlier this month. At least that design innovation serves a purpose.
Nevertheless, if you're really into this idea of a drinkable tuxedo, it will be made in both the Los Angeles and Williamsburg, Va. breweries and will available nationwide in special 8-packs beginning May 6. To find your nearest purchase location, call 1-800-dial-Bud.
