Sponsored message
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

Arts & Entertainment

A Doggy Dogg World: Snoop Wants TV Rap Talent Search

snoop.jpg
Photo by By A.C.Thamer via the LAist Featured Photos pool on Flickr

With our free press under threat and federal funding for public media gone, your support matters more than ever. Help keep the LAist newsroom strong, become a monthly member or increase your support today.

It's hard to say what's better -- Snoop's announcement that he'd like to do a reality show to find the next great rap star, or the way that the press conference at which he made said announcement was reported by British newspaper The Guardian:

The 39-year-old singer, who is in the UK to promote the launch of his 11th studio album Doggumentary, said that although he thought X Factor and American Idol were "great shows", he felt there was space in the market for a televised talent contest "straight directed to the hood … at people with no money, just talent".

Snoop, who was in the UK to promote his new album Doggumentary, didn't stop by titillating international press with his wily urban slang. To add a taste of the good old U. S. of A. to his PR tour, he took reporters to one of his favorite places:

At possibly the most politically incorrect press conference ever seen on these shores, the rapper kept assembled journalists waiting in a private gentleman's club in central London for almost an hour, before appearing on stage amid clouds of smoke and a bevy of skimpily-clad pole dancers. Sipping an unidentified beverage from a Union Jack mug, Snoop Dogg (born Calvin Cordozar Broadus Jr) wore sunglasses throughout as he fielded questions.

Never change, Snoop.
At LAist, we focus on what matters to our community: clear, fair, and transparent reporting that helps you make decisions with confidence and keeps powerful institutions accountable.

Your support for independent local news is critical. With federal funding for public media gone, LAist faces a $1.7 million yearly shortfall. Speaking frankly, how much reader support we receive now will determine the strength of this reliable source of local information now and for years to come.

This work is only possible with community support. Every investigation, service guide, and story is made possible by people like you who believe that local news is a public good and that everyone deserves access to trustworthy local information.

That’s why we’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.

Thank you for understanding how essential it is to have an informed community and standing up for free press.
Senior Vice President News, Editor in Chief

Chip in now to fund your local journalism

A row of graphics payment types: Visa, MasterCard, Apple Pay and PayPal, and  below a lock with Secure Payment text to the right