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50 Cent Vs. Kanye West

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As Kanye West says in the latest issue of Rolling Stone, "Hip-hop is the only sport of music. Rock artists aren't thinking about each other to that extent. And these are like the championship moments."

Today is that championship moment Kanye is talking about, as both he and 50 Cent, two of the biggest names in hip-hop are dropping albums on the same day. This kind of thing happens a lot, actually it has happened pretty much every Tuesday in the history of Tuesdays.

So why is this particular Tuesday such a big deal? It involves two men who have accomplished as much as artists as they have as hype machines. That’s why. The two are as adept at soundbites as they are with soundboards.

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While 50 may have thrown his shots at 'Ye including, "I'll retire if Kanye sells more than me" (a statement he has since taken back) the truth of the matter is that this "rivalry" was completely manufactured. The two seem to genuinely like and respect each other (watch the video of their interview with Rolling Stone). This showdown was created to get people doing something they haven't been doing - buying CD's. But did it work?

We went to the Virgin Megastore on Sunset at midnight to find out.