Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

Arts and Entertainment

2009 Maloof Money Cup Press Conference

Before you read more...
Dear reader, we're asking you to help us keep local news available for all. Your tax-deductible financial support keeps our stories free to read, instead of hidden behind paywalls. We believe when reliable local reporting is widely available, the entire community benefits. Thank you for investing in your neighborhood.

With so many skateboard competitions struggling for national attention, only one has no trouble at all... The Maloof Money Cup. Why is it so loved by skateboarders? Several reasons.

First of all, skateboarders are not "extreme sports athletes" they are just skateboarders. Why does ESPN and Mountain Dew want to lump skaters together with motocross and like... hang gliding. The Maloof Money Cup is skateboarding, nothing else.

Secondly, within skateboarding street skating is the most important and most popular side of skateboarding. Until the Maloofs came along, nobody ever took the time to ask the Skaters what they wanted out of a course and a contest. Suddenly we have a fully concrete skate plaza with landscaping, marble, and a fully operational fountain.

Finally street skaters are presented with something that resembles what they would encounter in the real world, and not a bunch of plywood ramps crammed together in an unnatural way.

Support for LAist comes from

But most importantly, and above and beyond everything else, the Maloofs came rocking a fat purse of prize money to hand out, the largest in skateboarding history.

SO now that you what's cracking, enjoy the picture show of the press conference held at the Palms on June 4th where all the skaters, the Maloofs, and a bunch of media-monkeys came together to have a little party and start getting the word out that it's almost MMC-Time!!!