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LA Stadium Named Farmers Field, AEG Makes Bold Promises

Updated downtown stadium Gensler rendering with Farmers Field logo added to once-blank stadium (in previous renderings)
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AEG has struck a naming rights deal with Farmers Insurance Exchange on the planned NFL stadium downtown that's worth $700 million over 30 years, according to ESPN Los Angeles.

The deal means you may be flocking to see football games at "Farmers Field" but many hurdles remain before construction could begin on the newly named venue, including an environmental impact review, a complete entitlement process and agreement on a long-term lease with the city. AEG president and CEO Tim Leiweke has also proposed the city issue $350 million in bonds to add an extension to the convention center and increase parking in the area.