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From Echo Park to Twitter, a Fire Burns

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It was a normal day on Twitter. New Media and Interactive Consultant Kyra Reed was going about her day (it was Reed who turned The Roxy into a Web 2.0 success story). On Twitter, she chatted with friends as she was at home.

Then, all of the sudden at 5:02 p.m., Ron Myers at the Los Angeles Fire Department tweets a structure fire on the 1000 block of Laguna Ave. "Single family home with fire in the attic. No reports of injuries."

"Whoa, just heard that my friend @kyrareed's apartment is on fire! I hope she's ok!!" exclaimed a friend.