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'Big Oil, Kiss My Gass!'

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Founder of the effort, Jasmyne Cannick participates in a 'Kiss My Gass' campaign against the high price of gasoline outside a Mobil gas station in Los Angeles on Friday, June 13, 2008. (AP Photo/Damian Dovarganes)

As a regular gallon of gas briefly plateaued at $4.60 over the weekend in Los Angeles (nationally, $4.08), people took to the streets to protest big oil. "If we're not mobil, we won't buy Mobil," their Kiss My Gass' slogan reads in their "imMobil" protest month, which asks participants not to buy gas from Exxon, Esso and Mobil from today through July 14.

Protests are planned for every major city in the United States and will target a different oil company every month. The grassroots website acts as a portal to organize local efforts for anyone to setup their own campaign. Organizer Jasmyne Cannick told KNBC's News Raw that she came up with the catchy phrase when muttering a closely related statement to herself when driving and immediately went home and registered the domain. Gotta love the fact that this originated in Los Angeles.